The city of Florence gives the opportunity for individuals to be able to rent the most important, artistic venues for events, as long as they are conducted outside of normal opening hours. This is a growing trend in Europe, where there is certainly no shortage of historical sites that can host the most prestigious events.
In this cradle of the Renaissance era, Florence and other cities with a high density of architectural treasures, which are positioned in a prime location, caters for a market reserved for a high-end clientele. This is a given as the prices that start from 15,000 euros, up to 40,000 euros for the hire of these locations. The very high end venues such as the Boboli gardens are reserved for more ambitious clientele.
The rent of these prestigious locations could be a significant financial resource that would pay for the maintenance and restoration of the artistic heritage of Florence. This new concept could compensate for the revenue derived from normal collections in the museums in Florence, which despite being heavily visited will remain insufficient to maintain the huge and artistic heritage, which requires continuous and highly specialized interventions.